Who could be your tentative audiences?
How will your prospective audiences find you out?
How will you convert your web visitors into your customers?
These are the fundamental questions to set up your small business website. However, some people are indifferent and least bothered of such questions. At the end, they find their sites not helpful anyway. They blame the web world and not their ignorance.
Let us start the first question first. Who could be your tentative audiences and customers? Think of the answer to this question carefully. First, you decide how big your targeted market would be. Who are you going to catch with your web net? What could be their demands, and how will you satisfy their demands with your products, services etc.? Last but not least, what expectations are you going to create to the visitors? Think pragmatically that everybody will not be your customer, and do not pay attention to your site accordingly. If so, you are definitely going to invite troubles for yourself. You will loose your focus and your customers too. Your website will fail to have the cutting edge over others and definitely loose its potentials. Better, you should be aiming to the target within your reality.
Let us briefly discuss the second question how you will help such audiences find you out? If you can make your own position, it will also help others to find you out of innumerable number of sites. The search engines too can also easily find you and help others. Think twice what would be the easiest way to your targeted market or tentative customers to find you out. What should they type on the keyboard to search for you? Who comes up in the top 30s? Where would be your position, and where do you like to be? Are your competitors there? Look at their sites. Do they work? How can you improve on them? Identify something unique about your business that others do not have.
You are to be specific with the key phrases that represent your business. Your being unique in key board features you help you found easily and accurately and accordingly will accurately target more to your market. You have to manage yourself placed among top 30s? If so, it will drive traffic to your site. To be on the safe side, you should know in advance that your presence must be found in the first 3 results pages. You are to know the strategy how to achieve high search engine rankings. It is making inbound links to your web pages. This link will help your business to have a natural growth. Search engines arrange pages based upon their reputations. Your ranking will be determined by what other pages say about your page.
Now, let us consider the last question how you will convert your web visitors into your customers? You are not supposed to let them know what you do or sell. Tell them why they want your goods and services. Your input must aggravate what they want, and not need. You offer incentives, free samples, discounts etc. to start the dialogue.
Modern researches have come out with the truth that the human brain makes a judgment about a web page within a twentieth of a second. It does not give you sufficient time to make your own impression. You are to make sure that you have something worth selling which is visible on your home page. If possible, make it prominent on every other page.
Again, you are to be sure of the guarantee being highlighted. Enumerate a list of such guarantees with the use of bullets available on computer. It will be easy for the visitors to understand why your specification and you are different from the rest. Make them understand why they should deal with you and not your competitors in a fraction of second. Your site should be funnel-like to make sure that any browsing should lead to those pages. Your internal links should describe the target page.
If you sell cosmetics, don't call your product page ‘product’ call it cosmetics. Be sure that the links pointing at this page also say cosmetics. This will help the search engines to identify and rank the most important pages of your site for the customers to browse.